Songwriting Project: Radio Ads

Had to make a couple of radio ads for songwriting, including music AND copy. This was thrown together while I was on the road, so I used my built-in microphone to record the vocals. Got the family to clear out of Grampa’s living room and did a quick couple of takes. Don’t ask about the weird accent on this first one, because I really don’t know where that came from. I just started reading the copy and it came out that way. The ad was meant to be for some kind of new, colourful diapers, with childish music and so on. Here:

The second ad was for a luxury airline service. It hopefully sounds positive and energetic, but in a peaceful kind of way. Positive energy. I think that’s kind of what I was going for – it’s sort of meant to be a hip luxury airline service that specializes creating a certain atmosphere. That’s what it said on the brief anyway. No accent here. I went for a soothing, breathier sort of voice. Again, I don’t know why, I just felt like it would work. Some words got a consonant clipped off the front, which is sad news. I think I probably left the “reduce ambient noise” feature checked. Woops. Anyway.


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